Jaime Canales

Digital Marketing? I'm on it!

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I am a Digital Marketing Strategist that builds out and lead technologic, management and creative teams. I live in the digital, wireless communications, online marketing, mobile and e-commerce worlds, I like to drive innovative change. I have a solid foundation in marketing and media, I can demonstrate a broad body of work and success in digital marketing (Clients referrals available) in areas as diverse as social networking, user generated content, online search, viral marketing and email marketing. 12 years broad-based marketing experience in diverse environments (Post-production, Advertising, Direct Marketing, Shopper Marketing, Media). 10+ years of deep knowledge about best practices in the user experience field. 7+ years leading digital marketing teams and programs in the new/emerging media/online/digital space (30+ persons). Deep experience with consumer marketing in complex, competitive markets. Sophisticated understanding of internet concepts and media consumption habits across various consumer segments. Communications skills, people management and cross-group collaboration skills. Multiple account (14+) managing skills. Brands I have worked with in the past: Interjet - HSM Global - Ford - Nokia - Microsoft - Prodigy MSN - Telefónica Movistar - Lincoln - Jhonnie Walker - Baileys - J&B - Captain Morgan - Jaguar - Land Rover - Hotels.com - Colgate - Danone - DHL - Samsung - Coca-Cola - Bayer/GSK - Fritolay - Alegro - P&G - Kraft - Mcdonalds - Jumex

Digital Strategy Director at Media 8

January 2011 - May 2011

Responsible for the digital marketing strategies for Mexico's office clients and prospects. Creative and conceptual business solutions development through innovation and technology for multi-brand clients. New business development (Current clients and prospect filtering) Team project management Agency clients include: General Mills, Unilever, SONY, Starwood Hotels, HBO, Estée Lauder, Knorr, etc.

Digital Director at Visual Latina

September 2009 - April 2010

My main responsability was to develop digital strategies for the Coca-Cola´s USA hispanic market bias an integrated shopping experience between POP and the digital platform. Also, I was responsible for introducing digital shopper strategies to the European markets over the retailing online platforms and for developing a global retailer christmas campaign for Coca-Cola. Everything through channels such as web, mobile, bluetooth, digital signage, etc. Accounts: Clorox, Johnson&Johnson, Jell-O - Kraft, Kellogs, Nesquick, Poett Toyota, Coca-Cola, Jugos del Valle, Nestle, Phillips

Digital Director at Wunderman Mexico

February 2008 - May 2009

Interactive Director at Wunderman México, part of Y&R Brands, leading a digital/creative team (30+ persons) and managing 14+ accounts. Developing digital strategy for the automotive, technology, mobile, communications and consumer product fields.

Digital Creative Director at Wunderman Mexico

March 2007 - February 2008

- My main project as a Creative Director, was to lead a creative and development team inside Wunderman Mexico's Digital area for the re-desing of the most important automotive e-commerce platform in Mexico, the FORD e-commerce website. An 8 months project that involved more than 12 persons inside Wunderman. (FORD Team: Sergio Villalobos, e-Commerce Manager, Gina Luque, Brand Site Coordinator). - I've also developed creativity for brands such as: NOKIA MICROSOFT Live Search, Live MSN, Live Hotmail Xbox FORD Camiones World Rally Championship Ford team Land Rover Lincoln Danup (Danone) Samsung.

Digital Production/Creative Director at Oveja Negra Lowe

March 2001 - February 2007

Working for: PepsiCo, Sabritas, Cheetos, Ruffles, Doritos, Allegro, Bayer, GSK.

Country Manager at Media 8

May 2011

Please come visit our brand new splash homepage! Go here: http://media8.com/

Gadget freak, review devourer, console hardcore gamer (Gamer Tag: Zombiterrorizer, reach out for me!) and obviously Dark Side Star Wars fan.